Under is expanded. · It offers help to nearby

this style, leader centralises all decision making powers and exercises
complete control over his subordinates. This is prevalent in sole
organisations.  There is less sharing of
information and decision making authority lies with top management.


Participative style-

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consults subordinates in the decision making process and encourages them to
give suggestions in   setting goals and
implementing decisions.


Free rein style-


leader gives the complete freedom to the subordinates in setting goals. Such a
leader avoids the use of power. He depends largely on the group to establish
its own goals and work upon the problems.




 The skills required to be tour operator varies
from organisation to organisation. But the basic responsibilities  always remains the same. These are some of
the most relevant skills,

A demonstrable interest in travel

Knowledge of key holiday destinations

Foreign language skills

Excellent interpersonal skills

Communication skills

Customer service skills

Organisational skills

IT skills

Commercial awareness

Good time management skills.


Some of the major responsibilities include the following-


how many holidays to sell each season and the resorts/countries to use

resorts to ascertain accommodation quality and suitability

with coach operators, airlines, hoteliers and resort reps

service levels, contracts and costs

customer names with airlines/hotels

evaluating and responding (as appropriate) to customer feedback

market research information to guide decisions

brochures and internet-based information

pricing information

holidays to clients via travel agents, websites, brochures and television

bookings, invoicing and issuing of tickets

profits or number of bookings



Yatra.com advances national
coordination. At the point when individuals from one territory of the nation
visit another zone as travellers, their social experience is expanded.

 It offers help to nearby economy as voyagers
spend on nearby sustenance and cabin and buy things made locally getting
significant outside trade.

 It helps in social trade and enhances the
comprehension of various societies.

Always act
ethically and with integrity

Assume positive intent
Be transparent and responsible
People are respected, valued, and appreciated.
It focuses on the tagline of ‘making cheerful






On the basis of the
research conducted, online tourism industry is fastest evolving service
industry in India. The OTA segment in India is expected to grow further by
30-40% in the online travel agencies.

Yatra.com is a private
limited online travel agency and is enjoying 30% market share in the tourism
industry. A depth study was conducted on the history, client’s profile,
products and services offered, organisation structure, acquisitions and
achievements. It needs to do some more promotional activities to capture the
corporate market.

Comparative analysis
was done using SWOT and McKinsey 7’s analysis.

The research helped us
to know the upcoming future and the major players involved in the tourism
industry.  The future of online travel
agency can be described as ‘Personalization and Convenience’. The technology
will be playing a major role in the advancement of this industry.

Right now, people are
working on complex technologies and it is possible that 5-10 years down,
tourism industry would achieve greater heights as this industry have a lot of
scope for development and potential to grow.