The 5 below. Figure 5. 10 most popular Android

The population of China is approximately equal to 1.4
billion of people and the lager part of these people has access to the
internet. Likewise, the number of mobile
device users is nearly 724 million people which are
96.3% of the total internet user number in the country (Figure 4).

Figure 4. Mobile phone users in China (AppsFlyer, 2016.)

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Mobile infrastructure in China is highly developed: 25% of
Internet access is supported by the 4G
connection. However, the cost of data is noticeably high: with the average
monthly salary of $886 the cost of one megabyte in China is $1.13. Therefore,
the level of Wi-Fi connections is considerably high and exceeds 70%.

The high number of mobile phone users influenced the number
of functions that people use in their devices. These days smartphones are used
as payment devices in China. The number of
customers using a smartphone for payments
increased by approximately 31% and
reached the number of 469 million people. The leading service for mobile
transactions in China is WeChat. The average
amount of payments per user in WeChat in China is 55. 94% of people in
China that make internet purchases use the mobile phone as the device for
payment. The smartphone is also regularly
used as a gaming device in China. China generates nearly a quarter of the total
revenue in global video games market which equals $24.6 billion.

Google was banned in China in 2010. This event influenced
significantly the whole digital ecosystem in China and promotion of mobile applications
for Android devices has changed without the Google Play in the local market. There
are more than 200 application stores and platforms for mobile application
distribution in China. The vital aim for most of Android developers in China is
to launch their application in one of the 10 most popular application stores in
the country.

The most popular mobile application markets in China are
demonstrated in figure 5 below.

Figure 5. 10 most popular Android
application stores in China. (,


Android applications represent 78.4% of the Chinese mobile
application market. However, it is complicated to reach the target user in
China due to the absence of Google Play in the market. The application in most
of the countries is just a point of sales and developers advertise their
products on different media outside the application store. Ratings and special
application selections are provided by the application markets. In Chinese
application stores, the inside promotion
of applications is not free.

The promotion of mobile applications in China is mostly
made in social media outside the shops. Influential
Western players in the country are banned (e.g. Facebook, Instagram, Twitter,
etc.). One example of the effective promotion tools in China can be Tencent
Corporation platforms which allow advertising
the product in the popular Chinese messengers WeChat and QQ. Likewise, the
researchers in AppsFlyer (2017) mention the following popular social media in
the country: Toutiao, Weibo, Baidu Tieba. However, the social media more likely
lead users into the
application stores of the same company (if the application is
advertised in a
360 DSP social media, the user will be redirected to download this application
from 360 Mobile Assistant).



and regulations

The development of mobile health industry is highly
supported by the Chinese government but regulations
and standards in the field are not reaching the appropriate level for this


internet access in China has the 3rd place in the world in terms of
restrictions. There are two main levels of Chinese internet control. The first
level has the unofficial name of Great Firewall. The Great Firewall is the system for controlling the access to the
foreign internet content. The project of Great Firewall was launched by the Chinese government in 1998. At the same year, the second level online restriction named
the Golden Shield was implemented by the Ministry of Public Security. The Golden Shield is the system of
domestic internet monitoring. Each level of authority in the country has its
own systems of control in the net. In the beginning of internet restrictions
implementation China blocked the entire sites. These days the filters of
monitoring systems have been improved. These innovations allow the authorities
to block only certain pages except for the whole online resource. (The
Economist, 2013.)


the field of mobile applications in China was not controlled virtually before
2012 and there were almost no regulations in this industry. The Ministry of
Industry and Information Technology (MIIT)
announced the project of the evaluation system for mobile applications in November
2012. According to the announced law,
every mobile application must be approved by the authorities before publishing.
The project of the new law was not accepted by people positively because it was
the first sign of the censorship in the industry of mobile applications.


In 2014 the government of China issued the first list of limitations
for mobile messengers in the area of news announcement. The main target of new
regulations was popular among Chinese
users messaging services such as WeChat. According to the issued law, only sources officially recognized by the authorities
can publish
approved by the government news and information. Another statement of the law required from
users the registration on the services of this type with the official ID


On November 2015 MIIT of China issued the new set of regulations
called “Preinstallation and Distribution of
Applications for Smart Mobile Devices Interim Administrative Provisions”. The aim of these set of
laws is the regulation of pre-installed software and application distribution in
the country.


The field of mobile health in China is likewise strictly
regulated by the authorities.

Health and Family Planning Commission offered the specific
regulations for the mHealth called “remote
medical information system construction technology guide” in
2015. The guide defines the main
standards and functions of the national remote medicine. There are 5 general
requirements listed in the guide. The first requirement states that the
prospective information system has to be
implemented according to the strict standards. The second statement requires
the all levels cooperation and medical information sharing from the healthcare
institutions. The third requirement refers to the standards of uniform and
technical barriers of medical remote systems. In the fourth statement, mobile medicine construction and
management tasks including the evaluation index were described. The final point
of the guide was issued to encourage the activity in society and promote the
mobile health medicine.