Table strategy. By selling this product idea to Starbucks,

Table of Contents: ____________________________________________________________1

I.        
Executive Summary­­­­________________________________________________________2

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

II.        
The Business Challenge­­­­­­­_____________________________________________________2

III.        
The Market_______________________________________________________________2

a.     Customers__________________________________________________________2

b.    Company
Analysis___________________________________________________2

c.     Collaborators
_______________________________________________________3

d.    How
It Works  ______________________________________________________3

e.     Competitors……………………………………………………………………….

f.      Business
Climate………………………………………………………………….

IV.        
The Strategy………………………………………………………………………………

a.     The
Strategy……………………………………………………………………….

b.    The
Offering ………………………………………………………………………

c.     The
Communication Plan…………………………………………………………

d.    Distribution
………………………………………………………………………

V.        
Budget……………………………………………………………………………………..

a.     Investment…………………………………………………………………………

b.    Return……………………………………………………………………………..

c.     Other
Resources Required………………………………………………………..

VI.        
Conclusion………………………………………………………………………………..

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                   

 

 

 

 

I.        
Executive Summary

II.        
The Business Challenge

a.    
Cool–Coff
is the newest innovation in cup technology, this new product is an efficient,
environmentally friendly self-cooling cup that extracts the heat out of your
steaming hot beverage so it’s at the perfect drinkable temperature that will
provide people of all ages a way to escape the pain of burning their mouth. The
product name sounds like cool-off, the reasoning is that this is a cup with a ventilation
system and is an everyday convenience because instead of waiting around for
your drink to cool, or struggling with burning your mouth, therefore Cool-Coff
has the solution. Cool-Coff wants to keep the environment in mind as well, an
important component of the of the overall waste reduction strategy is the is reusable
cups. Starbucks already has a line of reusable cups but this is what will take
them to the next level, as there is no other product like it.

III.        
The Market

a.    
Customers: Cool-Coff takes great pride in the
efforts to truly understand customers and develop a successful business and
marketing strategy. By selling this product idea to Starbucks, Cool-Coff had to
take some extra time to research and examine the target customers, to allow the
enhancement of the business strategy and create a plan to fund the products
successes. Cool-Coff’s ideal target customer is between the ages of 16-40 who
enjoys not burning their mouth on a scalding hot beverage. Customers are
typically people ranging from students to professionals as well as everyone who
falls in between there. Cool-Coffs customers need is a cup that not only holds
their hot beverage but cools it as well to the perfect cooling and drinking
temperature. The target crowd tends to have a wide range of disposable income but
tends to be on the medium to higher end of the scale. This demographic of
people like and want hot chocolates, coffees, espressos, lattes, cappuccinos,
and other hot beverages; Cool-Coff now has a product that meets their want and
need.

·     
Possible Persona: Eric Johns, a 24-year-old part
time college student who lives in Chicago. He is an intern at a marketing
agency in the city. Attending UIC where he is studying Marketing. Living in
Chicago and leading a very busy life style, a hot coffee is a necessity between
exercise, work, and school. He doesn’t have the time in his day to sit and wait
around for is hot beverage to cool, and instead of burning his mouth, Cool-Coff
brings the perfect temperature beverage in the shortest amount of time.

b.    
Company
Analysis:

·     
Strengths:

o  
Understanding
of customers, target market, and products potential for growth.

o  
Interest
in nationwide distribution from Starbucks.

o  
Very
little debt with great potential for growth.

o  
Cool-Coff
works with a single manufacturer, therefore ensuring maximum quality control.

o  
Reusable
cups for a beneficial way to cut down on waste and help the environment.

o  
Untapped
market with no products similar.

·     
Weaknesses:

o  
At
the moment, there are a limited number of consumers that know and are aware of
Cool-Coffs brand and its products.

o  
Limited
Cash Flow because of being a new business and a new product.

o  
Relies
on single manufacturer limiting production capacity if there was need to
expand.

c.    
Collaborators:

Along with the companys
strentgths and weaknesses, theres still the need for actual and future
potential partners needed to pull of the plan. Our collaborators are more than
just a list of suppliers and distributors, they are truly a key part of the
value chain whom Cool-Coff will partner with to cocreate value. For example, to
come up with the technology for Cool-Coff, the company chose to collaborate
with Dyson Cool to develop the Cool-Coff Lid concept, the key to the cooling
process of the cup. Dyson Cool is downstream in the value chain, provding the
needed engineering service and additional features that made the Cool-Coff Lid
so revolutionary.

Cool-Coff
went with Dyson Cool to partner with for the engineering of the fan lid because
Dyson Cool Fans are:

·     
Safe
– No spinning blades.

·     
Easy
to clean – No awkward grills or blades.

·     
40%
less power consumed.

·     
Airflow
paths have been streamlined allowing air to pass through the machine with
greater efficiency.

·     
Now
housing a Helmholtz cavity, designed to capture and dissipate motor noise.
Eccentrically aligned loop allows air to enter with less turbulence, even
further reducing noise.

·     
Dyson
has offered to use their DysonPartsWarehouse located in 2578 State Hwy 276
Rockwall, TX 75032.

o  
They are the largest online vaccuum part retailer,
James Dyson, the founder of Dyson is a huge fan of the Cool-Coff idea and
stated that he would help in anyway he can.

 

 

 

 

 

 

How It

Works:

 

 

 

 

 

 

d.    
Competitors:

 

 

 

 

 

 

 

x

Hi!
I'm Brent!

Would you like to get a custom essay? How about receiving a customized one?

Check it out