Penang Mutiara

Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a foothold in this lucrative and highly competitive environment.

Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a foothold in this lucrative and highly competitive environment.

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Wernie has the vision and very clear focused beliefs about the importance of running an effective operation where customers have every right to demand for first class service which they are obliged to provide for.

Assuming neighbouring competitors such as Pelangi Beach Resort Langkawi and Shangri-La’s Rasa Sayang Resort who is adopting common strategies like pricing and product strategies, Penang Mutiara aim at providing impeccable quality and.
With the target group of corporate businessman and to enhance its competitiveness, Wernie can adopt new flexibility strategy by utilisation of most advance reservations technology and internet for hotel reservations. He can also offer online competitive rates while ensuring complete security of customers’ personal information and credit card details and offer instant confirmation for hotel reservations to promote efficiency.

Marketing strategies is an important vision for growing of the profitability and value of the hotel such as introduction of frequent user programme, loyalty card program with further savings for travel and vacation plans. Hotel can also host elite social and sporting events which include International wine and food festival, polo championship, international cup to provide a platform to showcase its various expertises in lifestyle creation which can help to boost high occupancy rates also.

With business travel growing at a faster pace than leisure, Wernie should expand target group to include corporate, business travel package and tourist group to bring in more profits.

New lifestyle experiences and F & B concept strategy can also be implemented to define the highest standards of service excellence.