Netflix broad an audience as possible as they are,

is an American company which is well known worldwide specializing in online TV
shows and on demand streaming video, as well as a DVD-by-mail service in the
united states. It has been Founded in united states in 1997, Netflix began its
current subscription business model in 1999. Now the company has more than 93
million customers in more than 190 countries. Most of the platforms of Netflix
available TV shows, movies, performances, and documentaries are licensed from
partners. Recently Netflix began its original one content, investing in its own
original series like Orange Is the New Black and political drama House of
Cards, as well as acquiring the rights to shows like Lilyhammer and
the fourth season of Arrested Development which they are most popular
nowadays Unlike traditional broadcasters, Netflix’s goal isn’t to appeal to as
broad an audience as possible as they are, but to cater to niches and effectively
give every slice of the population a show or movie they can’t live without it.

product is in 2011 Netflix introduced a Netflix button for
certain remote controls which was
innovative at the time by allowing users to instantly access Netflix on
compatible devices from anywhere.

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Netflix revealed a prototype of the new device called (the Switch)
after that World Maker Faire New York.
The Switch allows Netflix users to turn off lights when they are connected to a
smart home light system. Furthermore, they can connect to user’s local networks
to enable their servers to order takeout, and silence one’s phone at the press
of a button. Though the device hasn’t been invented, Netflix uploaded their
procedures on their website allows you to build it at home service. The procedures
cover both the structure and programming processes.

considered to be the worldwide platform that is winning the streaming video
wars in the first time in the world

Service they have innovative service which is when you
decide to be a customer of Netflix they will give you the first month free as a
compliment that you are Netflix customer and if you like it you can pay from
the next month as it’s a very talented service to grab more customers to the
company which called as loyalty programs in the market definition.

Also, they offer you to
open your account from 3 devices which is so smart and very important to the
customer which you can open your account from work, school or home in the same

they improved the
service for its more than 93 million subscribers. After that it rolled out a
major user interface upgrade and replacing static poster images with custom preview
videos that automatically can play when you scroll down the title card. The
redesign, which required a mix of creativity and data science insights,
encourages Netflix’s subscribers to serendipitously discover what to watch
rather than searching for a lot of time on the internet which is boring for
anyone and its suggest for you a catalog and wonder if something is worth
sampling. The upgrade was a companywide effort that took nearly many years,
demonstrating Netflix commitment to standing out from competitors like Amazon
for more than just content though Netflix is planning to produce more than 1,000
hours of original shows nowadays and plow $6 billion into the library which is
huge number that far outpace its rivals. The company also unleashed a download
and go feature, which allows users to watch shows offline, and has spread into
130 new countries worldwide. When you turn on your tv it says your name that
you already subscribed with or the user-interface innovation at Netflix you are used
to things being loud and happening.” That’s what the led of Netflix to roll out
a major upgrade in December, replacing static poster images with custom-created
preview videos that automatically play when you scroll down a title card. The
redesign encourages Netflix’s more than 93 million customers to serendipitously
discover what to watch rather than tediously browse its catalog or searching on
the internet and wonder if something is worth sampling.


business model

Netflix has operated as an
Internet subscription service company, which provides subscription service
streaming movies and TV episodes over the Internet and sending DVDs by Email or
Mail. The company operates its business model through the following aspects
national streaming, International streaming and Domestic DVD. Netflix obtains
content from different studios and other content providers through fixed fees
licenses, revenue Imitation may be the greatest form of flattery, but
innovation is the highest to place the market leadership. Beside to provide a
better solution to an online demand or creating a totally new innovative
product or service innovation lead to be on of the distinctive brand has
already superb position in the market lead whatever national or international Establishing
a positive service and unique point of differentiation in the market place is
an important element or aspect of a successful business and a fearless brand.



characteristics Netflix have agreements and direct purchases. It markets
its service through different channels, including online advertising and social
media, broad based media like television and radio and SMS service as well as
various partnerships with well-known companies.

Impact of the innovation the upgrade for a company-wide effort
that took nearly 3 to 5 years, demonstrates Netflix’s commitment to stand out
from competitors like Amazon for more than just content though Netflix is
planning to produce 1000 hours of original tv shows in 2017 into its
library, numbers. The company also recently Download and go to which let the users
to watch shows like Stranger Things and The
Crown offline. Netflix’s success was followed by the number of many other
DVD rental companies, both in the States and international. Walmart began an online rental service
in 2002 but left the market in 2005 which is consider as a market failure.


How did the industry react?

Netflix considered already
as one of the most innovative companies nowadays that was a lot of competitors
decided to enter this market for tv shows and etc. but no one of them succeed
as Netflix because they already have they innovative characteristics and
service, such as amazon and many other companies