MODULE TITLE: BUSINESS RESEARCH METHOD.
MODULE CODE: 1205-0901-2018
NAME: CHIZOBA NDUKWE.
STUDENT ID- 17072422
RESEARCH QUESTIONNAIRE TOPIC ON: THE LEADERSHIP STYLE AND ITS IMPACT ON EMPLOYEE STAISFACTION IN AN ORGANISATION: A CASE STUDY OF BARCLAYS BANK PLC UK.
The purpose of this task provides an overview and a questionnaire survey designed on the Leadership style and its impact in Barclays Bank plc in the UK. This survey will apply a methodological approach to the satisfaction of employee in Barclays bank. According to Saunders et al, (2015) the use of a questionnaire is widely used in collecting data within business and management research. There are different understandings of what a questionnaire means, as they have a broad diversity of forms; however, they all fit within a survey strategy Oppenheim (2010). Therefore, a questionnaire could be termed as a collection of data techniques directed at eliciting data from each respondent answering the questions in a predetermined order. Questionnaire differs in many aspects, especially how they are administered, particularly in regards to the type of contact with the respondents De Vaus (2014). A questionnaire can come in many various forms. It could be self-administered, which are usually answered by the respondents, or recorded by the interviewer based on the respondents’ answers which is called the interviewer-administered questionnaire or the structured interview, this type of interview is done face-to-face between the respondent and the interviewer (Saunders et al., 2015).
With this in mind, the leadership style and its impact or influence on an employee satisfaction in Barclays bank plc as a case study, justifies this research a good topic. A number of studies on leadership styles (Kouzes and Posner, 2007) (Yukl, 2009) propose that the performance of the transformational leadership have a positive impact on employees. In most organisations, leaders consider employees as the prime source of fecundity. The satisfaction of an employee in an organisation has great significant effect. Ellickson and Logsdon, (2002) claims employee satisfaction is the magnitude to which employees appreciate their work. The satisfaction of an employee in their job, drives value, productivity and loyalty to the organisation Nicholson et al, (1978). However, employee satisfactions have been purportedly measured in many factors such as the employee morale, employee respect, employee motivation, employee benefits, expectations and achievements. Some of these factors describes the mood of the employees in the company, whether they are happy or sad, fulfilled or unfulfilled and contented on their job. Although employees have different reasons they are satisfied, feel downer or like a mediocre at their jobs, a questionnaire survey may be the best method to describe their satisfactory.
Saunders et al (2015) findings on questionnaires claim that the source of data collected in a questionnaire defines your research. Therefore, in collecting primary data, observation is vitally important when critically observing and interpreting behaviour. Some effective methods of collecting primary data could be through personal interview, whether a telephone interview or face-to-face (Ekinic, 2015). It is direct data collected from the respondent because the interviewer and respondent are both presents. Questionnaires, therefore, are used for descriptive and explanatory research. Descriptive research describes what is, it is aimed at throwing light to the current problems through a data collection such as questionnaire survey for organisational practices and the explanatory research examines the relationship between variables (Gill and Johnson 2010). Based on the empirical data, the research approach can be a deductive and inductive approach. The relationship between theory and research are often apparent to inductive and deductive approaches but however, the relationship for each approach differs. A deductive approach begins with a hypothesis, while the inductive approach narrows the scope of the study. They may have different research requirements, it is of advantage to link them in a mixed or multiple methods research designs Saunders et al, (2015).
However, this topic is to investigate the leadership style and its influence on employee satisfaction in an organisation, using Barclays bank, as a case study. The aim objective of this research is 1) identifying the factors which improve the satisfaction level of the employee in Barclays bank. 2) Accessing the satisfaction level of the employees in Barclays bank. 3) How does the leadership style affect their job?
In other words, an effective research topic, should be innovative and match your career goals, the resources should be available, particularly the data and time. The objectives of a research topic are to be clearly stated. It should have a clear link to the relevant literature with fresh insights Saunders et al (2015).
Saunders et al (2015), found that many authors (Bell and Waters 2014; Oppenheim, 2000) argued how impossible it is to produce an effective questionnaire, as a result, before a questionnaire is used, caution should be applied. It is necessary to ensure that the precise data collected reaches the aim and objectives of the research. This questionnaire will be collecting a quantitative data analysis. Quantitative analysis will be used, because this research is based on the satisfaction of the employees. This research methodology choice uses an inductive approach to collect a large amount of data from the employee of Barclays bank. Therefore, the respondents or population of this survey will be targeted on the employees of Barclays bank plc because they are most affected by the leadership style used by their management.
The research on the leadership styles on employee satisfaction will be examined using the qualitative and quantitative method. A preliminary scrutiny of the literature review will help in further identifying the research problem, which may further provide the theoretical input and help in the formulation of the research question and reveal common findings to the employees of Barclays bank.
However, there are certain variables collected through a questionnaire. The three types of data variables to be collected through a questionnaire are the Opinion variable which records how the respondents feel, think or believe about something, (do they believe something is true or false). The second variable is called the behaviour and the third called the attribute variable. The behaviour and attribute variables deal on the behaviour and characteristics of the respondents, although these respondents’ variables differ from the respondents of opinion variables Saunders et al, (2015). Therefore, these three distinctions of variables are important, they will influence how the questions will appear. This research topic on the employee’s satisfaction in Barclays bank is mostly concerned with the Opinion and behaviour of the employee because they are dependent. This questionnaire, however, will be mostly a closed-ended question.
Coding is a mostly used method to scaling responses in a survey research used for data analysis Saunders et al, (2015). This scales could be measured in questionnaire responses in a range scale such as the (Likert- type scale of 1-5 measuring either the positive or negative response of the interviewer or the respondent questions or answers statements of strongly disagree, disagree, neutral, agree and strongly agree). This code measurement will be used for this survey because pre-coded questions and closed questions are easy to analyse.
In the layout of this questionnaire, the type of questionnaire chosen affects the number of people who respond. Therefore, this questionnaire will be laid out from the demographics questionnaire to the basic employee’s satisfaction with their jobs, and happiness. The second part of this questionnaire will be linked to an online survey designed for the employees. This kind of questionnaire survey will also help the company to grow and improve on the satisfaction of their employee.
Bell J. AND Waters, S. (2014) Doing Your Research Project (6th edn). Maidenhead: Open University Press.
De Vaus, D. A (2014) Surveys in Social Research (6th edn). Abingdon: Routledge.
Ekinic, Y, (2015) Designing Research Questionnaires for business and management Students London: Sage.
Ellickson, M.C., and Logsdon, K. (2002). Determinants of Job Satisfaction of Municipal government employees. Public Personnel Management, 31(3), 593-599
Gill, J and Johnson, P. (2010) Research Methods for Managers (4th edn.) London: Sage.
Kouzes, J. M., & Posner, B. Z. (2007). The leadership challenge (4th edn). San Francisco, CA: Jossey-Bass.
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Yukl, G. (2001) Leadership in Organisations (5th edn.) Englewood Cliffs, NJ: Prentice Hall.