Information So far, better information has provided better returns

Information Technology (IT) has changed the way farmers do
business. IT has changed the fundamentals of business, from labor and labour-intensive
services to information management. The work required for information
technology and the technology itself is changing the social system of an
organization. One of the key business competitiveness is Information
technology, Organizations that can not adapt to rapid technological change can
not survive in the markets of the future. Information technology is no longer
in its early stages, but signifies a superior evolution phase.

Cloud computing provides customized software-as-a-service
(SaaS) solutions that help farmers better manage their crops and activities. A business
application precisely for agriculture. As an example, Granular delivers cloud
applications for farm management to support farmers to create business plans,
budgets and production plans.

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Farm-specific software could also manage the workforce more
effectively, and track progress. There are also mobile task management and data
integration tools to measure machine operation and production. Granular delivers
analysis software to support farmers track the costs, produces and profits of recognised
levels.  This is the same technology used
by many companies, but customized for agricultural production.

Farmers are looking for information that could help them with
less resources and less impact on the environment. Internet of things –
Measuring the composition of water and soil in the form of cheaper sensors –
could help them.

So far, better information has provided better returns for
farmers because that is the main thing they measure. With sensors, better
information can enable farmers to use water and fertilizer more efficiently.
This means higher profits, less waste, less fertilizer in lakes and rivers, and
less water. Sensors can help farmers build their own soil and open vast amounts
of carbon flux data to better understand what can be done to leave greenhouse
gases in the soil and release it into the air.

FieldScripts measures and analysis soil data such as
temperature, nutrient and nutritional health to support farmers to apply the
right fertilizers and optimize irrigation to farms. The process, through
analysis to promote smallholder data-based agricultural practices, improves
agricultural productivity and reduces the waste of input.

FieldScripts practises prevailing data and analytics competences
to transform farmers into knowledge-based communities with the goal of
improving output over accurate information. Which supports to correct
irrigation and control the needs of each plant.

Businesses will no longer be working as usual. The emphasis
will be on the speed with which information can spread throughout the
organization and the importance of information. To remain competitive, farmers
will need to integrate more information technology while better understand the
importance of information and its links to work processes and productivity.

Information Technology will help farmers, stakeholders and
businesspersons to growth efficiency of food production. From precision
agriculture to an efficient food supply chain, Information Technology can bring
significant economic, social and environmental benefits. In fact, pure optimism
through the ecosystem.