In were pink. Going from the 1950’s to the

In the 20th century women were
able to see makeup as a form of femininity. In the early 20th
century, ‘less is more’ was a popular trend. A paler look was sought after.
Lemon juice was either consumed or applied as a face tonic. As the era went on
the use of heavier makeup became popularized. To have a tan suggested that a
lady was lower class so woman of the ‘better’ class would stay in the shade for
most of the time. By the 1910’s, cosmetics were widely recognised from brands
like Maxfactor. In the 1920’s they would spend their time using scarlet
coloured, metal based lip liners to achieve perfect cupids bow. By the 1930’s,
makeup looks became more polished. It was all about the ‘Hollywood’ look,
pencilled eyebrows, cream shadows and a red lip. The 1940’s was all about
redder than red, bold lipsticks and arched eyebrows. The 1950’s was the golden
age for makeup. This decade was truly glamour and it was all about applying a
flesh toned foundation and having natural, neatly shaped eyebrows. Rouges were
less emphasized and lips were pink. Going from the 1950’s to the 1960’s meaning
losing the elegant eyes and introducing dark, wire eyebrows and heavy eye
makeup. Having a perfect pout was very important. In the 1960’s Twiggy made the
“mod” look main stream. In the 60’s it was all about emphasising the eyes. The
retro flapper look grew popular with the use of false lashes on the top and
bottom lashes. Pale matte lipstick trended. 1970s,
many women were influenced by feminism and decided to go without
cosmetics as they believed it was overly sexualize them. It later on introduced
woman to wear trousers and business attire. By
the time the 80’s come round, it was all about bright and bold colours for both
men and woman. The 90’s was about glossy, neutral shades. Subtle nude lip
colours were more wearable. Metallic eye shadows were being worn. Men were
known to be wearing eyeliner and it was a growing trend.
Throughout the different eras, hairstyles changed drastically. In 1907 the
first synthetic hair dye was created by Eugene Schueller, the founder of
L’Oreal which became increasing popular throughout years. From pompadour hairstyles to the flapper
look, where the hair was in a short, French bob. Then there was the 60’s
‘beehive’ half up, half down style. By the 80’s perms were increasingly
popular. And by the 90’s it was all about pixie cuts. Men’s hair changed from
being slicked back and moustaches to clean shaven to a 50’s dapper haircut with
bouffant at the front. Comb backed sides and lots of volume soon became a
massive trend in the 60’s. By the 70’s many men grew their hair out, inspired
by the hippie era. Hair gels were increasing popular, along with the
hairdryers, hair straighteners and perm machines. Hair perming was introduced
in 1905 as another method of curling hair. Cosmetics and hair products could be
purchased within department stores. Fashion in this century changed drastically
going from haute couture with designers such as Christian Dior, Chanel, Dolce
& Gabanna. It then changed to oriental to the flapper look, then there was
the boyish figure and then poodle skirts, the teddy boy look, pvc clothing,
miniskirts, jeans, hotpants, mod look, hippie look, disco, doc martin boots,
retro and platform shoes. Over the years multiple different fashion deisgners
and clothes became available in stores. Clothes were made from all different
kinds of materials such as leather, cotton, denim, pvc plastic and tweed. As
time went on there wasn’t drastic differences between the affluent and poor.
This was because makeup and hair products were easily available and more
affordable. Clothing wise, there was the big fashion houses and other clothing
stores would replicate the fashions of the seasons. Royalty still played a big
part in certain trends. In Britain prince Edward popularised new styles and
soon became a fashion icon. Styles,
designs and materials from different cultures became more accessible to
designers. The first and second war had an impact of
fashions. Because the time of the war,
Hollywood, films, and fashion icons became had major impact on trends. Women decided to follow the fashion trends of
the time because it felt glamorous. Trends from the past such as military
jackets, studs, spikes and abstract patterns are still trending to this day.
The punk subculture,
centring on rock music, includes a diverse fashion and a form of
expression using visual art, dance, literature and film. There
is a wide range of punk fashion, in terms of clothing, including deliberately
offensive T-shirts, leather jackets, Doc Marten boots. Unlike
previous eras where the public were influenced by royals, people were being
influenced by different aspects such as Hollywood, actors, music and television.