In today, instead of just thinking of Jobs as

In the speech “Steve Jobs Commencement Address to Stanford University, Class of 2005”, Apple CEO Steve Jobs provides his audience with personal experiences and the rough periods he went through in his early years before founding apple that helped him succeed.  With the use of his stories Jobs creates a character that prevails through obstacles and manages to achieve his goals, which inspires his audience to look up to him and show that failure is sometimes necessary to succeed.At the beginning of his speech, Steve Jobs begins describing his life with a series of stories that helped him reach his success, this helps Jobs create ethos because his audience will understand the hardships he went through to be where he is today, instead of just thinking of Jobs as the founder of Apple and not really knowing about the struggles he had to go through. In his early college days he dropped out of his regular classes. Jobs explains that his regular classes were not interesting to him and he didn’t believe they would help him succeed in the future, so he took up Calligraphy classes. For the time being Jobs was not sure now these classes would connect to his success in the future. He shows how he regrets his decisions prior to dropping out when he says “But I naively chose a college that was almost as expensive as Stanford…  After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life.” Jobs chose to tell this story because it would reach out to his audience and create pathos. Everyone has felt uncertainty and regret in their lives, and when Jobs tells this story they can relate to the regret Jobs went through and it helps Jobs bring the connection with his audience to a new level since they relate emotionally now.When Jobs dropped into the calligraphy class, he knew this class would have no practical use in the real world when he said “None of this had even a hope of any practical application in my life.” Jobs kept taking this class because he found it to be fascinating, and by following his passion, he found a use for the knowledge he gained when he says “10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. ” Although Jobs had no guarantee that his calligraphy class would help him out in the future, he kept taking it because he found it interesting.  Jobs told his audience this story in order to persuade them to keep doing what they enjoy even if they don’t think it will help them in the future. Eventually, Jobs found his success in the Apple company, but he chose to tell his audience about the time when he got kicked out from his own company. Jobs was fired from Apple back in 1985 because the board believed he was no longer useful to the company, in fact, they believed he was being detrimental to the business, he says “our visions of the future began to diverge and… our Board of Directors sided with him.” Jobs chose to talk about how he was fired from Apple, the company he had founded, because it reveals Job’s biggest failure, He had spent most of his adult life growing the company, only to have it taken away, yet Jobs pushed on and recovered it later on. This use of pathos strengthens the connection with his audience, and shows how someone so successful once reached rock bottom, yet managed to climb his way back up, and it inspires them to be like him. Jobs also talks about the time he had cancer. He decided to tell his audience about the time he was diagnosed with cancer because it’s a topic everyone can relate to in one way or another, they have either experienced it personally or they may have known  someone who had cancer. This keeps his argument for pathos strong, it connects his audience even more and it solidifies his argument about time being valuable and spending it with care because you don’t know how much time you have left. 

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