In love salty foods. This is proved by $2.3

Canada, food which engaged in salting, roasting, drying, cooking or canning
nuts, processing grains or seeds into snacks, manufacturing peanut butter, or
manufacturing potato chips, corn chips, popped popcorn, hard pretzels, pork
rinds and other similar snacks is consider as snacks food as had been
classified by North American Industry Classification System (NAICS) 31191. Snack
foods have been one of the fastest growing product categories in the domestic
market in this country in recent years. Snack food product are available
everywhere, for example in major chain grocery retailers, large format outlets,
corner stores, drug stores, gas stations and vending machines as well as in
movie theaters and at sporting events. Therefore, snack food industry give high
respond to consumer preferences in term of their preference flavor which also
focus on healthier products and convenience. Snack food is the fastest growing
product in the market because of the Canadian food preference. Canadian people
love salty foods.  This is proved by $2.3
billion of revenues in 2012 and this country also had imported $676.7 million
in snack food products in 2014. Besides that, sales of goods manufactured by
the Canadian snack food industry increased 28.7% to $2.3 billion while
imports had an average annual growth rate of 11.2% between 204 and 2012.

             The fact that Canadian love salty foods like
snacks food has given a good opportunity for New Star Food industries Sdn Bhd
to bring their snack food product in this country. Since the New Star Food Industries
Sdn Bhd had produce many snacks range from different ingredient and various flavors
from spicy and savory so, it is easier for them to enter Canada snack food
industry. Furthermore, this company also had already export their product into
more than twenty countries around the world including Asia-Pacific, Middle East,
Australia, New Zealand, Mauritius and so on. Their product also available in United
States which the people there have almost similar preference like Canadian
people so, it is also an advantage for New Star Food Industries to enter into
Canada market because this company had already has knowledge and experience about
the consumer preferences in that region.

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            It is also an opportunity for New
Star Food industries Sdn Bhd to increase the Halal food product in Canada since
it is estimated that Canadian halal food market will be worth $1 billion. The Halal
food market in Canada is increasing as Canada’s Muslim population is increasing
at roughly 13 per cent annually. This means that the number of Halal consumers
product also high given the forecast that Canada’s Muslim community is expected
to triple by 2031, consequently consumer demand for halal food products is also
expected to increase.