In any business the sales and
marketing departments must meet legal, regulatory and ethical requirements. The
scope of these requirements is what they are in place to achieve, what their
objectives and goals are.
Sales and Marketing are
important as they are generally the part of any business that is most exposed to
the public, so it is important that all legal, regulatory and ethical
requirements are considered and followed as not following them is not only
going against company Policies and Acts but legal requirements which could harm
the business due to not following good practice. It could also lead to being
sued or taken to court depending on the severity.
Within Sales and Marketing, legal
requirements such as the Data Protection Act are put in place to ensure the
handling of a customer’s sensitive data for example the collection and use of payment
details and address is done correctly as it is extremely important and must be done
by following company and legal procedures. These procedures include only collecting
data which is necessary, as well as not holding the information for any longer
than we need it. Further to this at Flightcase Warehouse we use a CRM (Customer
Relation Management) system to capture the details of everyone who places an
order with us. Any data that we hold is kept securely in our CRM system and is
only available to those who need to use it.
Regulatory requirements such as
the Health and Safety Act are put in place by the Government. Businesses must
follow these regulations as they are all legal requirements of a business. This
is to ensure all actions that can be taken to protect the health and safety of
all employers and employees is taken to not only meet government requirements
and regulations but keep the workforce safe and healthy. At Flightcase Warehouse
We follow Health and Safety regulations for example we wear high visibility
jackets in the warehouse as well as the necessary PPE.
Ethical requirements are put in
place to help, protect and keep employees from being discriminated against.
Laws such as the Human Rights Act are in place to protect people of all
different ethnicities from being discriminated against. In sales and marketing,
at Flightcase Warehouse the people that I am exposed to and work with are diverse
meaning they will have different religious beliefs or be a different ethnicity.
This must be respected, and the human rights act must be followed. It is of
utmost importance that no one is discriminated against or treated any
differently and if this behaviour does occur in the workplace or anywhere it is
breaking the law.